It's common knowledge that having a clear understanding of your target clients is key when working on a new venture. By knowing who you cater to, you can create a brand that resonates with your ideal client and builds a strong, meaningful connection.
But it is also crucial to understand that in order to create a brand that truly stands out, you need to cater to an audience that shares your values. This is what really leads to an authentic and personable brand experience.
From the very beginning, at Strategic Studio we aimed to collaborate with innovative projects that take a different approach and seek to get traction by redefining the way their market works. However, after identifying our target audience in detail and once we started getting results from our campaigns, we realized that not all of these innovative projects we were landing, were really aligned with our vision of the world.
That was the moment we became clear about the most important trait that our desired clients must possess: We wanted to work with projects that aim not only to challenge the status quo but most importantly, they should aim to make a positive impact on the world.
Of course, when starting a business it can be challenging to decline opportunities from potential clients, but we had clear that we would only work with brands that align with our core values. This principle has allowed us to clearly know when to turn down projects that may have been economically attractive but didn't fit within our philosophy. We believe that it's essential to stay true to our vision and maintain a clear conscience. Not compromising on our values has given us peace of mind, which is priceless to us.
Today, we have it clear. At Strategic Studio, we serve purpose-driven entrepreneurs who strive to make a positive impact through innovative startups.
Each one of the members of our team is driven by a deep passion for leaving a positive mark in the world. We understand that this bold goal requires a lot of hard work, dedication, and collaboration, which is why we are always looking for like-minded individuals and organizations to partner with. By combining our resources and expertise, we can create a ripple effect that will inspire others to join us in our mission.
This philosophy is an integral part of our Why, one of the core concepts of Simon Sinek's "The Golden Circle."
Would you like to learn more about The Golden Circle and how it can help clarify and boost your business's vision, as well as your personal one?
Stay tuned for the next article where we will delve into this powerful tool.
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